see you soon (book)
If you’re involved in the creation of an experiential destination, this book will be invaluable. Projects go well or not so well for reasons most of us miss. A guest’s experience is fully satisfying, or not, as a result of how the original concept was fueled, driven and shared.
James Keppel talks about developing expertise in the visioning, design, and implementation of engaging places where people make deeply personal attachments. He introduces his "Guest Experience Cycle" concept and offers a 5-point framework which serves as a set of guiding principles for moving throughout a project.